The presence of children aged eight to 11 years has led the game creators to launch games like 'World of Cars Online' Disney Online and Star Wars: Clone Wars Adventures' , Sony Online Entertainment. The booming market of content for tweens is changing the landscape of online gaming.
As these children grow, they are also driving the success of online games and settled as 'World of Warcraft' fifa13 coins , Blizzard Entertainment or 'Farmville' , Zynga.
In 2007, when the market research company asked KidSay infant children eight to 11 years what virtual or online games had visited in the previous two weeks, 35% said no. But according to a new report from M2 Research Report, 'Kids & Games: Which play' , the 91% of children and 93% of girls in this age online play consistently.
"The number of households with access to broadband Internet has increased substantially in recent years, and this has helped greatly to online games accessible to a younger audience," said Wanda Meloni, founder of M2 Research.
In recent years, the creators of games like Sony Online Entertainment, Electronic Arts and Disney Online have focused on developing new free experiences as 'Free Realms', 'Monopoly Online' and 'Pirates of the Caribbean Online' to a growing number of children online.
It seems that the strategy is giving results. Sony Online Entertainment has attracted 12 million players 'Free Realms' in North America and Europe in its first 16 months and plans to expand to China. According to company president, John Smedley, 46% of the players in "Free Realms" is less than 13 years, and 75% under 17.
Family
"We did everything necessary to ensure that the children were in a safe online, so that's why we are having such a large number of children who are registered," said Smedley. "And we're seeing that many of our older players now play with their children," he said.
'World of Cars Online', which just launched on Disney.com, is the latest free game from Disney Online Studios. The company has been successful in this category with cheapest wow gold games like 'Club Penguin' and 'Disney Fairies Pixie Hollow' .
M2 has shown that children choose games that have strong brands like Disney, and coming out on television. Meloni said that with proper advertising, games are put on the fast track to success, as long as the game is absorbent . "Fans of 'Cars' will experience the characters and stories they love in a completely new," said the chief creative officer for Walt Disney and Pixar Animation Studios, John Lasseter.
Michael Pachter, videogame analyst for Wedbush Morgan Securities, believes that 'World of Cars Online' will end up attracting between 3 and 5 million consumers and open the door to in-game microtransactions.
Meloni said that while tweens tend to play online games age-appropriate, as the 'Club Penguin' from Disney, and 'Free Realms' SOE, as they grow (12-15) begin to leave . "We're starting to see more references of 'World of Warcraft' and Xbox Live on the 'favorite games list' of the boys, and Facebook games on the girls," he added.